JOin the
fun
Want exclusive access to freebies, small biz tips, + just all around good stuff??
Let's do this
HOME
Design + branding
Small Biz Strategy
Resources
Blog
Contact
Menu
Just like all the things from the early 2000’s that are making a comeback …
Guess what’s back, back again? Just like the early 2000s gave us frosted lip gloss and low-rise jeans (my least favorite trend), BLOGGING is making a major comeback. Except this time, it’s all about driving traffic, building trust, and making your website the Paris Hilton of your business. Yep, this blog post is probably going to be filled with far too many early 2000’s references and Gifs so you may want to prepare yourself…
Thanks Paris…The reality is social media posts are here today, gone tomorrow—buried under algorithms and endless scrolling Social media is unpredictable, fleeting, and out of your control. And are you really reaching those potential clients that are actually looking for what you have to offer, or are you just reaching a bunch of other business owners that are doing the same thing you are. If you’re hustling on social media and still feel invisible, a blog could be the secret sauce your business has been missing.
Those ideal clients you’re looking for? They’re Googling for things like, “Family photographer in my area”,“Coaches for small business owners” , “Hairstylists in my area” If your website isn’t serving up those answers, they’ll slide right past you to someone else.
Here’s how a single blog post can quadruple the impact of a social media post
Blog posts aren’t just content; they’re SEO goldmines.
Each post gives you a chance to pack in keywords your dream clients are searching for. They’re like Hashtags that actually work. Think: “Wedding Makeup artists in San Antonio Texas” or “How to prep for my wedding day hair appointment” The more you blog, the more ways you show up in search results—and not just once, but over and over again.
Search engines love updated websites because it shows you’re active and relevant.
Every blog post is a signal that says, “Hey, I’m here, I’m knowledgeable, and I’m ready to help my clients.” Plus, when someone lands on your site, they’ll find more than just your services—they’ll see a wealth of helpful content that keeps them engaged. Bonus? It makes you look like the Beyoncé of your industry: always working, always delivering, always iconing
One Blog, Infinite Potential
Think of it as the cargo pants of digital marketing; functional AND versatile! A single blog post can be reused and recycled to infinity and beyond.
Social Media: Break a single blog post into 3-5 bite-sized posts to share on Instagram, Facebook, or LinkedIn.
Email Newsletters: Highlight sections in your monthly email to keep your subscribers hooked (and coming back for more).
Evergreen Resource: Link back to it whenever clients need answers—like the ultimate cheat sheet they’ll never outgrow.Plus, it saves you time when your client’s email you the same questions, you can quickly send them a link to your blog post.
Emails That Practically Write Themselves
Email marketing doesn’t have to feel like pulling teeth. With a solid blog post, you’ve already got built-in content to share with your subscribers.
For example, let’s say you wrote a blog about “How to Style Your Spring Family session.” You can grab a few lines, tease the info in your newsletter, and link them to the full post. Easy peasy! Your audience gets valuable info, and you don’t have to overthink what to write—win-win. Plus, every time your client clicks over to your website site to see the full blog that’s just more SEO points racking up like high scores on your Tamagotchi.
Blogs Build Trust (and Major BFF Vibes)
Imagine your blog as the cool older sibling who always has the best advice. It’s where you share your expertise, stories, and a little personality. Your clients don’t just see you as someone offering a service—they see you as someone who gets it.
This connection builds trust, which is exactly what turns casual visitors into loyal clients. Plus, when you sprinkle in a bit of humor or personal insight, your audience feels like they’ve found their business soulmate.
So grab your laptop, channel your inner Carrie Bradshaw, and start blogging like a boss. Trust me, your website will thank you—and so will your future clients.
And if you find that blogging just isn’t your vibe, you don’t have to stress. Just consider me your blogging Beyoncé – Delivering flawless, show-stopping results every time.
My Monthly Blogging + Emailing Services do all the work for you. Seriously, its beyond easy, we chat about your business focus and goals, and I create monthly blog posts and/or emails that are completely tailored to you! Custom brand voice created so your blog posts sound JUST LIKE YOU, all the copywriting all done for you, and your custom SEO Keywords and back links are included in each post.
Hey Friends, I’m Becci, Owner of Becci Ravera Creative
I’m a Cali girl with a touch of Southern roots, currently falling in love with Oregon. I’ve been known to wildly chase dreams, especially the “crazy ones” … Ask me about that time I made my family travel the US in an RV for almost 3 years!
After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization, CRM set-ups + marketing (think monthly blogging and email newsletters), I am with you every step of the way. Helping others with their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!
