“If you’ve ever fired up ChatGPT and cringed because it sounded like a corporate memo wrapped in beige… trust me, you are not the only one.”

I hear this from creative business owners all. the. time.

‘Why does this sound so stiff?’
‘Why does this not sound like me at all?’
‘Why does this make me want to throw my laptop across the room?’

Simple. Because you haven’t trained it yet.

Here’s the deal: ChatGPT can totally nail your vibe, your brand voice, your personality-packed content—but only if you teach it how.

Right now? It’s like a fresh-outta-the-box virtual assistant who wants to help but doesn’t know your coffee order (or your sarcasm level) yet. Give it the right instructions and boom—custom captions, blog posts, and website content that actually sound like you. No boring robot energy required.”

Here’s the exact prompt I give my clients to make ChatGPT write in their voice (steal this for free):

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Copy + Paste This Into ChatGPT (Customize First):

“You’re now my brand voice assistant. I want your tone, writing style, and overall personality to match my business’s brand voice. Here’s what you need to know:

My brand is for (describe your audience: ex: creative entrepreneurs, brides, beauty clients, etc.)

My tone is (3–5 descriptive words: fun, bold, warm, no-fluff, high-end but approachable)

I speak/write like (ex: chatty and casual, like a friend texting you OR polished with a hint of sass. Be specific here, and take the time to fine-tune it to make sure it sounds true to you and your style.)

I do not use (list what you avoid: ex: emojis, corporate jargon, overly formal tone)

Some reference phrases or lines I use often: (list go-to sayings, slogans, taglines)

Based on this, write a short sample of what an Instagram caption, blog post, or email intro from me might sound like.

Do you have any questions for me to help you get this right?”

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Pro Tip:
Once you feed ChatGPT this brand voice prompt, it remembers your vibe for that entire chat, so you can crank out posts, blogs, emails, and whatever else without retraining it every time. Easy, right?

Just stay in that original chat bubble when you want content that sounds like you.

Want to start a fresh chat? No problem. Before you do, simply type: ‘Can you summarize my custom brand voice and tone for me?’ ChatGPT will spit out the goods.

Copy that little summary and paste it into your new chat to keep the magic (and your brand vibe) alive. No awkward resets. No boring robot copy. Just your voice, everywhere.

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It’s like your biz bestie who never forgets how you like your coffee (or your sarcasm).

Your content is about to get a LOT easier, friend.

Want a few more prompts to use once you’ve created your customized brand voice in Chatgpt? I got you!

Social Media:
Using my customized brand voice, create 3 hooks for Reel videos that would grab the attention of (describe your audience ex: creative entrepreneurs looking for a branding photographer). Keep them sassy, playful, and scroll-stopping fun and approachable but still professional. Do you have any questions for me to complete this task?”

Client Experience and CRM:
“Using my customized brand voice, write a new client welcome email that feels warm, confident, and personal. The email should introduce myself, set expectations, easily guide my clients to the next steps I want them to take, answer the following questions (include basic FAQs and answers), and get the client excited to work together. Do you have any questions for me to complete this task?”


Website:
“Using my customized brand voice, draft an ‘About Me’ paragraph that sounds like a coffee chat with a new friend, not stiff or corporate, while building trust and showing my personality. Do you have any questions for me to complete this task?”

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