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Black Friday is Just Around the Corner. But Don’t Worry, I Got You!
October 11, 2025
Black Friday is just around the corner, and while it’s easy to get overwhelmed by all the hype, I’m here to help you navigate this crazy shopping season like a pro. Whether you’re a seasoned photographer or just starting, Black Friday is a golden opportunity to boost your sales, attract new clients, and set your business up for success in the coming year.
But before you start throwing out discounts left and right, let’s talk about how you can prepare effectively and make sure you’re not just busy, but profitable.
Start with a Solid Plan: The key to a successful Black Friday sale is planning. Start by setting clear goals for what you want to achieve—whether it’s booking more sessions, selling gift certificates, or clearing out products. Then, decide on your offers. Don’t just discount everything; focus on the services or products that will benefit your business the most.
If you’re unsure where to start, my Black Friday Sale Profit Guide for Photographers on Etsy is packed with strategies tailored just for you. It’s like having a business coach in your pocket!
Build Hype Early
Don’t wait until the last minute to tell your clients about your Black Friday sale. Start teasing your offers at least two weeks in advance. Use your email list, social media, and website to create buzz. Share sneak peeks, behind-the-scenes content, and countdowns to get your audience excited.
Optimize Your Website for Conversions
Make sure your website is ready for the influx of traffic. Update your landing pages, ensure your checkout process is seamless, and have a clear call-to-action on every page. This is where those SEO keywords come in handy—ensure your offers are easily found by potential clients searching for deals.
Use Social Proof to Your Advantage
People trust the opinions of others, so use testimonials and reviews from past clients to build credibility. Feature these on your sales pages, social media, and emails. Highlight the benefits of booking with you, especially during a sale.
Create a Sense of Urgency
Black Friday sales are all about urgency. Use limited-time offers and countdowns to encourage clients to book or buy now. Phrases like “limited spots available” or “sale ends at midnight” can push people to take action.
Bundle and Upsell
Consider offering bundles or add-ons to increase your average sale value. For example, if a client books a family session, offer a discount on a print package or holiday cards. Upselling is a great way to maximize each transaction and provide more value to your clients.
Prepare Your Marketing Materials
Get all your graphics, emails, and social media posts ready ahead of time. This way, you’re not scrambling on the day of the sale. If you need some inspiration or ready-to-use templates, the Black Friday Sale Profit Guide has you covered.
Follow Up After the Sale
The sale doesn’t end when Black Friday is over. Follow up with your clients to thank them, confirm their bookings, and offer any additional services. This keeps the relationship going and sets the stage for future business.
Preparing for a Black Friday sale doesn’t have to be stressful. With the right strategy and a little of planning, you can turn this shopping holiday into a profitable event for your business. And remember, you don’t have to do it alone—grab my Black Friday Sale Profit Guide to make sure you’re fully equipped for success.
