Here’s the thing, I’ve spent the last 10 years studying what makes a photography business successful. So when you hear what I am about to tell you, know that it comes from experience (and love)…

If your website has a portfolio page, You’re losing money

Let’s chat about WHY your Portfolio page is helping you lose money,

1. The Truth is, clients will only look through approx the first 10–15 images on your portfolio page, which means they are missing so many of your gorgeous images.
   
2. Your most powerful images are most likely being drowned out by all the other images in the Portfolio page gallery. Chances are, your ideal clients are just scrolling right by them.
   
3. Portfolio pages give you zero opportunity to show how amazing you are as a human. Like I’ve said a million times, CLIENTS BOOK WITH YOU BECAUSE THEY LIKE AND TRUST YOU! Not just because they saw 10 pretty pictures you took.
   
4. You’re actually losing HUGE SEO opportunities by having a portfolio page, unless you are adding proper ALT text to every single photo in your portfolio gallery.
   
   Using session-specific pages with your most powerful images with alt text, you maximize your SEO opportunities. You may also want to consider creating short + sweet blog posts about your current sessions or organizing your web page to be more user-friendly.
   
   

There’s actually a much better way to organize your website pages, so they show a bit of your personality, promote more client engagement, and Improve your SEO.

Organize your pages by specific session types (think family, newborn, wedding, etc)

• Each session-specific page should include all the dets for that session type.
  
• Pick your 10-15 most powerful images for each session type, ones that truly represent your work, and include them on each session-specific page.
  
• Also, include all the info about the experience you offer. Do you have a client closet? Offer print products? Want to share your pricing? This is the spot to put all of that info.
  
  Why I recommend this…
  
• Having session-specific pages allows you to use SEO-focused keywords on that session page, these keywords help your ideal client find you when they search for a photographer.
  
• It makes your client experience more organized, so your client can easily find all the information they need in one spot.
  
  

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Another easy change you can make right now, create short + sweet blog posts about recent sessions

Why I recommend this

• Being intentional with the keywords you use in the blog post will catch the attention of search engines like Google, which is what helps you get to that page one ranking.

• Adding a call-to-action button at the bottom of the post, makes it super easy for your clients to go from blog → booking.

• You can easily share your recent fave images without having to constantly go in and clean up and update a portfolio page.

• Plus, a blog post gives you an easy opportunity to show your potential client a little of your amazing personality. Short and sweet blog posts are the perfect way to let your audience get to know your style and your voice.

• Blogs make it so simple to engage your audience and guide them from one blog post to another (there are usually a couple of arrows at the bottom of each post guiding you to the next/previous posts). More engagement via clicks also helps with your SEO by showing that audiences find your content interesting.

• Blog posts are automatically 3 marketing pieces in 1. A single blog post can be shared not only on your website but on your socials (like IG and Pinterest) and even with your email list. Now, remember, the goal isn’t to get as many views as possible on your blog, it’s to create a gallery of stories and images that all your clients can see why you are so amazing at what you do. Make it short and sweet and definitely add a touch of your personality, make sure your clients have access to those most recent posts throughout your site via Call-to-action buttons or direct links.

I am giving away a Complimentary Website Review. This review is for any photographer wanting to see more easy ways to upgrade their site by doing it themselves.

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After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization + marketing, I am with you every step of the way. Helping others reach their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!

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