I think we’ve all heard the chatter, especially in the photography community, about how AI will change the game. Don’t let AI scare you, it’s an incredibly powerful tool that you can use to help boost your productivity and your sales.

Something to keep in mind for all my small business owners, before we start, I know there are a few of you out there with some concerns about how AI will affect your business. This is why I believe having a killer client experience is what is going to help you sustain your business, no matter what happens in the AI world. I feel that even as AI grows and evolves, there will always be a need for at least a little human interaction. AI can produce good content, but it’s YOU + your client experience that will keep your business, growing and thriving.

4 easy ways to use AI in your small business

• Marketing: Use AI to help you create a list of marketing ideas for your biz. You can also use it to help you create brand-cohesive marketing pieces.
  
  
• Create Copy: AI can help you create content and copy for your website and client guides. No more staring at a blank screen trying to figure out what you should write.
  
  
• Organization: AI can help you create a basic client workflow from start to finish. Update your CRM with this workflow to help you automate your client experience process.
  
  
• SEO: AI can make writing new blog post content (with SEO keywords) a total breeze.

KEEP IN MIND Any time you use AI tools, you will always review and adjust your AI results. Some of the results can get a little “off-topic” if you know what I mean. Think of AI as a tool that can help you with ideas, and outlines, and rough drafts for your business. But YOU are the one who creates the connection, the human connection.

Where Can You Get Started With AI?

Don’t put off learning about AI for later. You should look at AI the way you would look at any new adventure, and be open to learning about it and using it to your advantage. Try to have fun with it.

If you are looking for basic programs to play around with, check out

OPEN AI

CANVA VISUAL SUITE

What AI am I using??

There are more and more AI tools hitting the market and finding the perfect one can be a challenge

I currently dabble in a few of them, but my current favorite is Canva’s AI, which comes with their PRO subscription and is perfect for a small business owner. They have image AI, text AI, and a few more fun AI tools for you to play around with. I love that I can work on my marketing pieces, design projects, and now AI tools all through one platform. Plus, their new Brand Hub is pretty awesome and allows you to add your brand colors, upload custom fonts, and add your logos. Then, when you create anything in Canva, you can match the style to your branding. AND Canva will even help you create totally cohesive marketing pieces for your brand!!

Long Story Short: AI is here to stay. Take the time to learn it now, because there are some pretty amazing things AI can do to help you grow your business and reach more of your ideal clients.

HAVE QUESTIONS ABOUT USING AI IN YOUR BUSINESS?? Feel free to leave your questions in the comment section, or send me a quick message. I am happy to answer all of your questions.

---

After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization + marketing, I am with you every step of the way. Helping others reach their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!