With the new year fast approaching, it’s important to take some time to evaluate your website and make any necessary changes. Here are five things to consider fixing before the clock strikes midnight on December 31st.
Mobile Responsiveness – With more and more people accessing the web on their mobile devices, it’s crucial that your website is optimized for mobile use. Make sure your website is responsive and easy to navigate on smaller screens.
Connect Google Analytics – We all know how essential SEO can be for a small business. But, before you can even start tracking your SEO, you have to make sure your website is connected to Google Analytics + My Business! I know some of this SEO stuff can be a bit overwhelming, but don’t worry I have an easy blog to help you ensure everything is connected properly so you can start tracking SEO ASAP. Need help setting up Google Analytics? Check out this Post.
Broken Links – Broken links can hurt your website’s credibility and frustrate potential clients who may not visit again. Use a tool like Google Search Console to identify and fix any broken links promptly. Or do a manual run-through on your site, testing all the links.
Updated Content – Make sure your website’s content is up-to-date and relevant. You don’t have to do a total overhaul. Just take a little time to review your content, especially on your homepage, and remove anything outdated or no longer feels like your style and update it with newer content.
Page Speed – Slow load times can be a major turn-off for potential clients and can lead to high bounce rates. Consider things like compressing images, reducing the number of plugins, and minifying code to improve your page speed.
Make sure your CRM’s contact form is connected to your website.
Ensure your website is accessible to everyone, use alt tags, provide closed captions, use colors with enough contrast to make your site easy to read.
Double-check your site footer has the following things.
Links to Socials
I’m a Cali girl with a touch of Southern roots, currently falling in love with Oregon. I’ve been known to wildly chase dreams, especially the “crazy ones” … Ask me about that time I made my family travel the US in an RV for almost 3 years!
After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization + marketing, I am with you every step of the way. Helping others with their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!