JOin the
fun
Want exclusive access to freebies, small biz tips, + just all around good stuff??
Let's do this
HOME
Design + branding
Small Biz Strategy
Resources
Blog
Contact
Menu
6 Ways to Make Your Footer Market Your Small Business While You Sleep
April 15, 2024
Yes, that often-overlooked slice of digital real estate at the bottom of your page is about to get the VIP treatment it deserves. Why? Because your SEO is about to go from “meh” to “WOW” with just a few tweaks. So, grab your favorite snack (chocolate? chips? No judgment here!) and let’s dive into these must-do updates for your website footer. Trust me, your website will thank you, and so will Google.
Contact Information Makeover.
Contact Info Front and Center: Let’s start with the basics. Your footer is the perfect place to keep your contact information. Why? Because no matter where your potential client is on your website, they should be able to find how to reach you without playing a game of Where’s Waldo. Plus, it boosts your SEO by consistently reminding Google where you’re located.
An Irresistible Call-to-Action (CTA)
Your footer is prime real estate for a CTA that sticks. A compelling CTA invites them to take the next step, whether it’s booking a session, scheduling a call, or just reaching out for a chat. Make it irresistible, like the cliffhanger at the end of your favorite show.
The Social Butterfly Effect
Are your social media profiles linked in your footer. Double check that those links are working. Why? Because chances are you are already marketing your self on social media. By including them in your footer, you are making it easier for visitors to find and follow you on platforms where you regularly share updates, insights, and behind-the-scenes glimpses of your life or work. Your social media profiles can serve as a gateway for your audience to connect with you on a more personal level.
Use Those NAV Links
Help guide your clients exactly where you want them to go. Use the Nav links to highlight the main areas/content you want your clients to see. It’s like leaving breadcrumbs for Google (and your visitors) to follow. Plus, it helps with the ol’ SEO magic.
Newsletter Sign-up
An email signup form is your golden ticket. It’s not just about collecting emails; it’s about inviting people to join your exclusive club. Entice visitors with an easy call-to-action for your newsletter. Use a fun hook to get your potential client to sign up “Join our newsletter, because we’re like that friend who always knows what’s up” or “Subscribe because you deserve a little ‘me time’ in your inbox.”
Don’t Forget These SEO Keywords
Weave in those SEO-rich keywords naturally. If you’re all about “photographing family and motherhood,” make sure it’s in there! Incorporate keywords naturally that speak to your brand and what you offer,This not only improves your search engine ranking but also makes it clear to your visitors (and Google) what you’re all about.
Hey Friends, I’m Becci, Owner of Becci Ravera Creative
I’m a Cali girl with a touch of Southern roots, currently falling in love with Oregon. I’ve been known to wildly chase dreams, especially the “crazy ones” … Ask me about that time I made my family travel the US in an RV for almost 3 years!
After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization + marketing, I am with you every step of the way. Helping others with their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!
