JOin the
fun
Want exclusive access to freebies, small biz tips, + just all around good stuff??
Let's do this
HOME
Design + branding
Small Biz Strategy
Resources
Blog
Contact
About Becci
Menu
I am probably going to say something you aren’t going to like here, but between you and me, bestie, you need to face the facts, if you don’t have a website (or your current one looks like it was built in Y2K)
If I’m about to drop serious money on someone whether it’s a photographer, coach, hairdresser, realtor, etc, I go looking for their website and either A) it doesn’t exist, or B) it looks like it was last updated when we were all still using MySpace… I’m out. Like, hard pass.
That’s exactly what’s happening with your dream clients if your site isn’t pulling its weight. Your website isn’t just a portfolio. It’s proof that you’re the real freaking deal. It’s the thing that makes people feel safe handing you their money because you look legit and put-together. Without it? You just made it harder for them to trust you.
We all know that you’re amazing at what you do (hello, talent!), but without a digital space to shine, how will your dream clients find you?
Don’t think it matters?
Let’s break it down:
Your Digital Stage
Your website is the place to show off your magic. It’s where potential clients come to get the vibe of your business, get to know YOU, and fall in love with what you do. A polished, professional site? It says, “I know my stuff, and I’m ready to help you.” Plus it does all the leg work for you as you go about your day not even thinking about it.
Your Website is Your Most Powerful Hype Reel
Think of your website as your personal highlight reel. Whether you’re designing, photographing, or coaching, this is your chance to show off what makes you special. This allows you the space to share your most recent content that is actually WAY MORE POWERFUL THAN SOCIAL MEDIA… Yep, I said it!
Don’t believe me? Think about it…One blog post on your website can FOUR TIMES the impact of a single social media post. How you ask? Well let me tell you…
- Blog posts are a great way to keep your website updates
- SEO blog posts give you tons of opportunities to maximize your SEO keyword opportunities and get that business of yours on the top of Google’s ranking and on PAGE ONE
- Share it everywhere: Use the blog post as an easy social media post to share across your platforms
- Sending your email list a monthly email that includes clips of your newest blog posts makes sending those dreaded emails super easy!
- Ridiculously easy way to let your potential client get to know you!
- Help educate your clients and save time by sending your clients links to your blog posts instead of answering the same questions over and over.
See more about why blogging is back! In my other Post
Your Space, Your Rules
Social media is great (when the algorithm cooperates), but it’s rented space. Your website? That’s your homebase always open, always working for you, and fully under your control. Plus, with SEO magic, it’ll help new clients find you, even when you’re fast asleep.
Make Life Easier (For Both of You)
FAQs, pricing, contact forms,it’s all in one spot. Clients can find what they need without a million back-and-forths, and you can save time for what really matters (like building your empire or bingeing your favorite show). Make sure you have up-to-date FAQs that are easily seen and accessible for your clients.
PRO TIP: Want to make your life even easier? Embed your CRM contact form onto your Contact page to make every client inquiry super smooth. Want some tips on how to connect your CRM contact form? Check out the blog below.
Trust and Connection
A website isn’t just about looking good (though, it should); it’s about creating a connection. When you share your story, your values, your vibes, and what makes your work unique, clients feel it. And when they trust you, they’re in.
Already have a website but need some help getting it ready for busy season?
Check out some of my other helpful posts below…
Or let me make your life so much easier by setting it all up for you. Book a quick call to see how I can help
Hey Friends, I’m Becci, Owner of Becci Ravera Creative
I’m a Cali girl with a touch of Southern roots, currently falling in love with Oregon. I’ve been known to wildly chase dreams, especially the “crazy ones” … Ask me about that time I made my family travel the US in an RV for almost 3 years!
After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization, CRM set-ups + marketing (think monthly blogging and email newsletters), I am with you every step of the way. Helping others with their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!
