“If you’ve ever fired up ChatGPT and cringed because it sounded like a corporate memo wrapped in beige… trust me, you are not the only one.”

I hear this from creative business owners all. the. time.

‘Why does this sound so stiff?’
‘Why does this not sound like me at all?’
‘Why does this make me want to throw my laptop across the room?’

You’re definitely not alone, I am hearing it from EVERYONE! Business is slowing down, marketing feels harder than ever, it’s not just you. Social media reach is disappearing, SEO is shifting, and potential clients aren’t even searching Google like they used to, they’re using AI to find answers, and guess what? AI isn’t pulling info from your latest Instagram Reel…it’s looking at blogs, websites, and long-form content.

I think we’ve all heard the chatter, especially in the photography community, about how AI will change the game. Don’t let AI scare you, it’s an incredibly powerful tool that you can use to help boost your productivity and your sales.