My #1 trick to get a response from clients who ghost you after seeing your prices, is so stinking simple that you will swear there’s no way it works…BUT IT DOES!
We all get ghosted at least a couple of times by clients once they see our pricing. It’s just part of the game. And if you don’t get ghosted, I can almost positively tell you, that you aren’t charging what you are worth.
Ok, let’s say a client recently inquired, and you sent your initial inquiry with all your pricing info, and it’s been 4 days since you’ve heard anything…
All you have to do is send a short and sweet email, checking in on them and seeing if they have any questions. Yup, that’s it! It’s really that simple. Tell ’em, Moira…
Wanna make it even easier? Create a template “check-in” email already set up in your CRM, then you literally just have to hit send.
#1. It is not uncommon to have your initial email correspondence with a new client go to their spam box. Sending this little “check-in” email is an easy way to make sure they are getting your emails in their inbox.
#2. Life goes from zero-100 very quickly sometimes, so there is a very good chance that your client just got distracted and forgot to read or follow up to your initial email. This check-in email is a reminder for them, while also making you look like a total pro with killer customer service.
#3. Sometimes, inquiring clients just aren’t a good fit for you or your pricing. Oftentimes, this check-in email gives them a chance to say “No, thank you.” Which is totally ok, booking as many clients as possible IS NOT the goal. The goal is to book the RIGHT clients at the RIGHT price point that works for your business goals.
PRO TIP: When a client tells me “No, thank you” I always send one more email telling them that I totally understand, I am here if they ever need my services in the future, and I ask if it is ok with them if I add them to my VIP Email List, so they can be the first to know about upcoming specials. They almost always say YES, so you have turned a “No” into a “Maybe in the future”.
Still skeptical? Go ahead and steal the exact same “check-in” email that I send to my own ghosters, and make sure you check back in and let me know how it works out.
“ Hi (client name), I hope you are having the best day so far. I wanted to follow up with you because I know my Welcome Guide in my last email includes a lot of information, so I always like to check in and see if there are any questions I can answer for you. Please feel free to reach out anytime. Chat soon”
I’m a Cali girl with a touch of southern roots, currently falling in love with Oregon. I’ve been known to wildly chase dreams, especially the “crazy ones” … Ask me about that time I made my family travel the US in an RV for almost 3 years!
After a decade of running a successful photography business, even while traveling full-time, I realized, almost by accident, that my real love is helping other small biz owners navigate through the usual hang-ups that come with running a business. From custom branding + web design to business organization + marketing, I am with you every step of the way. Helping others reach their dreams is my love language (well, that and chips), so what dreams are you holding out on? ‘Cause I’m ready to show you how you can make them a reality!