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If you’ve ever wondered, “What the hell do I actually need to run my business without losing my mind?”—congrats, you’re in the right place. I’ve tested all the things, wasted way too much money on apps I didn’t need, and finally landed on a handful of ride-or-die tools that keep my business running (without me […]

March 30, 2025

WHAT’S IN MY TOOLBOX AS A BUSINESS TRANSFORMATION EXPERT

Flat lay of creative business tools including a notebook, coffee cup, and laptop, representing finding your ideal client in a creative business.

finding your ideal client can feel like trying to pick the perfect avocado at the grocery store—so much pressure, right? But when you finally nail it, it’s a total game-changer for your creative business. Knowing exactly who you’re talking to—and how to talk to them—is the secret sauce to creating meaningful relationships and making your business thrive.

November 21, 2024

Finding Your Ideal Client and Speaking Their Language

Bingeworthy summer reads by badass women

There is nothing that gets me more inspired and ready to elevate my game like an empowering audiobook. I try to commit to listening to one every week or so. I love turning them when I’m getting ready for the day, heading out for a walk, or even when I am in an editing/ designing […]

June 30, 2024

Bingeworthy Summer Reads By Badass Women

Woman sitting at a white desk with an open laptop in front of her, she is writing notes. You cannot see her face but you can see her long wavy hair

This little post will give you ideas to help you create an exceptional client experience that will not only make your clients feel valued and comfortable but also help you attract the right kind of clients. All while not spending a penny!!

November 5, 2023

16 Ways to Step-Up Your Client Experience for FREE: A Guide for New Photographers

Meet Ava Isley, A fun + feminine Showit website template designed with soft blush colors, whimsical fonts, and an effortlessly elegant style.

Introducing AVA ISLEY, a semi-custom, fully editable, photographer’s best friend, Showit Website Template!

She’s the VERY FIRST Showit template in my shop, and I’m kind of obsessed with her.

May 3, 2023

The Showit Template Shop is OPEN!!

Mom and dad in neutral-tone clothes are bending down to hug their young child

It’s almost that time of year again… *Cue my 90s rap station on Pandora* … “Small business owners Mount Up” It’s the dreaded tax season. I know this season can feel overwhelming. This is one of those small biz tasks that I HIGHLY recommend you delegate to a tax professional (preferably one who specializes in […]

February 24, 2023

Freebie Friday

We all know that getting your clients to leave you a testimonial is a huge way to show other potential clients how awesome you are. There’s nothing better than having a client rave about you and the services you offer.

February 17, 2023

My Foolproof 3-Question Testimonial Survey, (that clients will actually complete.)

My #1 trick to get a response from clients who ghost you after seeing your prices, is so stinking simple that you will swear there’s no way it works…BUT IT DOES!

February 7, 2023

My #1, crazy-easy trick to get a response from clients who ghost you.

how to connect your social grids to your website Showit Squarespace

We all know that social media is a powerful tool in your marketing playbook, so why not let your website help you get new followers + admirers? Connecting your social media feeds to your new website is a simple way to give your ideal client access to your most recent photos and posts, so they […]

February 7, 2023

How to easily connect your social media (IG) grid directly to your website (Showit + Squarespace)

5 Simple Ways tio Hack Your SEO

Basic SEO doesn’t have to be complicated. I am sharing my Top 5 Fave Ways to Hack Your SEO and get results! #1 Set up Google Analytics “This tip is one of the most important and one of the most overlooked steps when setting up a website!!“ To let Google know you want them to […]

January 27, 2023

5 simple ways to hack your SEO