finding your ideal client can feel like trying to pick the perfect avocado at the grocery store—so much pressure, right? But when you finally nail it, it’s a total game-changer for your creative business. Knowing exactly who you’re talking to—and how to talk to them—is the secret sauce to creating meaningful relationships and making your business thrive.

There is nothing that gets me more inspired and ready to elevate my game like an empowering audiobook. I try to commit to listening to one every week or so. I love turning them when I’m getting ready for the day, heading out for a walk, or even when I am in an editing/ designing […]

Yes, that often-overlooked slice of digital real estate at the bottom of your page is about to get the VIP treatment it deserves. Why? Because your SEO is about to go from “meh” to “WOW” with just a few tweaks. So, grab your favorite snack (chocolate? chips? No judgment here!) and let’s dive into these must-do updates for your website footer. Trust me, your website will thank you, and so will Google.

“You have to price yourself similarly to your local competition”.

This is one of the biggest myths that I hear all the time from my small business photographer clients. I know that trying to price your photography services can be a pain in the butt…

With the new year fast approaching, it’s important to take some time to evaluate your website and make any necessary changes. Here are five things to consider fixing before the clock strikes midnight on December 31st. Mobile Responsiveness – With more and more people accessing the web on their mobile devices, it’s crucial that your […]

I’m going to let you in on a little secret that I have been using for years to help with my SEO.

You NEED to set up a custom 404 and Thank You page on your website. When you do, make sure that you…

Introducing AVA ISLEY, a semi-custom, fully editable, photographer’s best friend, Showit Website Template!

She’s the VERY FIRST Showit template in my shop, and I’m kind of obsessed with her.

Here’s the thing, I’ve spent the last 10 years studying what makes a photography business successful. So when you hear what I am about to tell you, know that it comes from experience (and love)… If your website has a portfolio page, You’re losing money Let’s chat about WHY your Portfolio page is helping you […]

We all know that getting your clients to leave you a testimonial is a huge way to show other potential clients how awesome you are. There’s nothing better than having a client rave about you and the services you offer.