Menu

If you’ve ever wondered, “What the hell do I actually need to run my business without losing my mind?”—congrats, you’re in the right place. I’ve tested all the things, wasted way too much money on apps I didn’t need, and finally landed on a handful of ride-or-die tools that keep my business running (without me […]

March 30, 2025

WHAT’S IN MY TOOLBOX AS A BUSINESS TRANSFORMATION EXPERT

Spring cleaning isn’t just for your overstuffed closet and that mystery Tupperware collection—it’s time to clear out the chaos in your business, too. If you’re constantly scrambling, losing track of client details, and feeling like your business is running you instead of the other way around, it’s a sign you need a systems refresh. Let’s […]

March 18, 2025

Spring Cleaning for CEOs: 5 Signs Your Business Needs a Systems Refresh (And How to Fix It)

Flat lay of creative business tools including a notebook, coffee cup, and laptop, representing finding your ideal client in a creative business.

finding your ideal client can feel like trying to pick the perfect avocado at the grocery store—so much pressure, right? But when you finally nail it, it’s a total game-changer for your creative business. Knowing exactly who you’re talking to—and how to talk to them—is the secret sauce to creating meaningful relationships and making your business thrive.

November 21, 2024

Finding Your Ideal Client and Speaking Their Language

Bingeworthy summer reads by badass women

There is nothing that gets me more inspired and ready to elevate my game like an empowering audiobook. I try to commit to listening to one every week or so. I love turning them when I’m getting ready for the day, heading out for a walk, or even when I am in an editing/ designing […]

June 30, 2024

Bingeworthy Summer Reads By Badass Women

A woman with long wavy hair sits leaning her chin on her hand, wearing a white blouse and jeans, against a light background.

Yes, that often-overlooked slice of digital real estate at the bottom of your page is about to get the VIP treatment it deserves. Why? Because your SEO is about to go from “meh” to “WOW” with just a few tweaks. So, grab your favorite snack (chocolate? chips? No judgment here!) and let’s dive into these must-do updates for your website footer. Trust me, your website will thank you, and so will Google.

April 15, 2024

6 Ways to Make Your Footer Market Your Small Business While You Sleep

“You have to price yourself similarly to your local competition”.

This is one of the biggest myths that I hear all the time from my small business photographer clients. I know that trying to price your photography services can be a pain in the butt…

January 17, 2024

Photographers! Here’s how to figure out your pricing in 5 quick steps!

With the new year fast approaching, it’s important to take some time to evaluate your website and make any necessary changes. Here are five things to consider fixing before the clock strikes midnight on December 31st. Mobile Responsiveness – With more and more people accessing the web on their mobile devices, it’s crucial that your […]

December 17, 2023

5 Things to Fix on Your Website Before the Start of The Year

I’m going to let you in on a little secret that I have been using for years to help with my SEO.

October 26, 2023

SEO Hacks: Why You Definitely Need a Mini-Bio on Your Blog Posts

A tablet sitting on a table with a small wood spoon, a cup of coffee, and some pampas grass. The tablet screen show's a photographer's Thank you Page

You NEED to set up a custom 404 and Thank You page on your website. When you do, make sure that you…

October 2, 2023

How To Get More Business From Your 404 Thank You Pages.

Meet Ava Isley, A fun + feminine Showit website template designed with soft blush colors, whimsical fonts, and an effortlessly elegant style.

Introducing AVA ISLEY, a semi-custom, fully editable, photographer’s best friend, Showit Website Template!

She’s the VERY FIRST Showit template in my shop, and I’m kind of obsessed with her.

May 3, 2023

The Showit Template Shop is OPEN!!